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CV Profile No.90480

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Profile details

Job category searched
» Management
» Marketing, communication
» Sales
» Consumer goods
» Industry, production, manufacturing and other
» Luxury, cosmetics
» Marketing, communication, media
» Pharmaceutical industry
Professional experience . More than 10 years
Professional Experience: 
Consultant
Packaging Solutions 4 Africa
Since 02.2019
As a freelancer and consultant, I work with companies both locally and abroad leveraging skills and expertise in the fields of consumer, shopper, channels, and customer to guide strategy and or deliver on execution. 1. Freelancer on Upwork: I contracted for a UK-based company called Shelf Conscious to work on SEO /SEA optimization for KCP in the SA market. (E-Tailers & Competitors to KCP). I worked on keyword searches presented to me and recommended alternate keywords more in line with the KCP range to guide the research. The tasks were completed and presented to the client for the next steps. 2. Packaging Solutions 4 Africa: An opportunity to consult in packaging development presented itself. From my past experience in the field of packaging development, I took on this proposal as an entrepreneur and consulted with a restaurant called The Pantry. I assisted in procuring gifting packaging containers and developing labels for the 2020 Festive Gifting Range.
Category Manager
Twinsaver
03.2017 - 12.2017
1.Channel Strategy: Category Manager to R44 million category. Support the business planning cycle by development of the channel strategy and trade marketing plans (5P) for the remaining 2017 fiscal year and to deliver plans to deliver 15% growth in 2018. 2.Played a key role as the Category leadership team providing leadership on Category Strategy, Category growth, Range Strategy, and Shopper Behaviour Strategy. 3. Shopper Segmentation: Defined the shopper segmentation for the Homecare Categories. 4. Category & Shopper Insights: Ensure category and shopper insights are being leveraged to drive strategy in-line with company growth plans. Provide key account managers with compelling category reviews/stories, using AC Nielsen data, insights from Dunnhumby, SPAR, and Smartshopper (Customer Shopper data) to substantiate and support the cycle activations or listings. 5.Trade Presenters and Trade Decks: Developed the trade category story for the product launches for the sales teams and developed the Trade decks that KAM’s would use to engage customers on and obtain support for listings. Prepared listing documents as well as maintained the product image library with the most recent images of products in the market.
Consultant
Aperio
10.2016 - 12.2016
My role was to work collaboratively with the Aperio consulting team, the Project Manager, and the Head of Convenience at Vivo Energy. Our roles were to work with cross-functional teams at Vivo Energy across 5 different countries to facilitate workshops to deliver on the 3-year Convenience strategy. Countries included Uganda, Namibia, Cote d'Ivoire, Ghana, Tunisia, and Morocco. Responsibilities Included: 1.Analyzing the shopper research data to develop insights on shopper dynamics. 2. Develop shopper workshop presentations for each country to share and facilitate discussions around the insights to formulate shopper strategies to address the needs of consumers/shoppers. 3.Actively participate in the workshops facilitating and guiding discussions.
Trade & Shopper Marketing Manager
Boehringer Ingelheim
06.2015 - 05.2016
1. As part of an international team, I lead the CRM and CVM projects for SA optimizing the footprint into SA, the pharmacy store growth opportunity. Optimizing the rep routes, the rep calls & frequency. 2.Played a key role as the Category leadership team providing leadership on Category Strategy, Category growth, Range Strategy, and Shopper Behaviour Strategy. 3. Work collaboratively with the commercial teams in the joint category business planning to deliver on the Brand success Models. 4.Responsible for the range review of the portfolio across all channels & responsible for optimising planograms and assortment within customers. 3.Collaborate with key account managers to close distribution gaps and achieve listings of products across the channels and accounts as per the distribution plan. 4.Communicate the distribution targets and plans timeously to Account Managers and Sales teams to drive distribution in the trade. 5.I was responsible for providing the sales teams with tools and training to implement in the trade. Included ranging and distribution guidelines, merchandising guidelines, POS for activations, and guidelines of placement of POS in secondary locations in store owning the category path to purchase and in detailing guidelines.
Category Manager
BP SA
10.2012 - 01.2014
My responsibility was to lead the product and brand strategy development for the Wild Bean Cafe & BP Express Bakery business and to lead a team (7 people) to execute operationally. 1. Category Leadership: Played a key role as the Category leadership team providing leadership on Category Strategy, Category Growth, Range Strategy, and Shopper Behaviour Strategy. 2. People Management: Managed a BDM & 6 BDC’s nationally. 3. Own the turnover of the Wild bean Café, and deliver a 10% turnover growth vs 2012. 4. Pricing & P&L Management: Managed the P&L and margins to deliver profit to the franchisee. Reviewed all pricing of products as per pricing strategy. Set price increases. 5. Category Buyer & Procurement: I managed the procurement of products with suppliers, Negotiations, Trading terms and implementing SLA's & NDA’s. 6. Process & Compliance: Set the standards for Mystery Diner and managed the Health and Food Safety Standards. 7. Promotion Management: Drive shopper engagement with frequency and spend to deliver on sales for coffee and on the go foods by developing a promotional program to run the entire year. Negotiated deals with suppliers so that savings goes to the consumer and shopper.
Skills
Trade & shopper marketing strategy, consumer, shopper channel insights, data analysis, shopper research, category management, team management, ROI analysis, Promotional Calendar Management, Cross-functional team working, matrix organization, stakeholder management, customer collaborations, POS development, supplier management, RFQ management, Pricing Management, Distribution Management, Product and Packaging Management, In-store displays and shopping theatres, Winning at the point of purchase, analytical, results focussed, budget management, CTA and USP management of POS. Team
Education . Bachelor
Business Management
University of Cape Town
02.1999 - 04.2001
Postgraduate Diploma in Business Management
Chemistry
Durban University of Technology
02.1994 - 12.1997
Bachelors Technology Degree in Chemistry
Analytical Chemistry
Durban University of Technology
02.1990 - 12.1993
National Diploma in Analytical Chemistry
Digital Marketing
University of Cape Town
10.2016 - 12.2016
NQF 5 in Digital Marketing
Languages
afrikaansintermediate
englishfluent
More information
immediately
Windhoek - Khomas - Zambezi - International
Fourways Ext 55
Permanent contract
10.03.2021
114

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