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1-grid Senior Paid On-Line Marketing Specialist

Published on 12.01.2021

Job Ad & Profile Description

Position : 1-grid Senior Paid On-Line Marketing Specialist

The individual must be able to research, develop, create and deliver strategic digital marketing programs supporting 
the expansion and growth  of the company’s service and products with a focus on substantially increasing our existing customer base.   Fluency in German and English will be an advantage.
A high level of expertise and experience with sourcing and growing traffic volumes across multiple mediums through knowledge of SEM, SEO and Paid Advertising best practices.

The successful incumbent will design and implement suitable digital marketing plans, while monitoring and tracking all online platforms to identify areas of improvement.  Remote working is a possibility.

Duties & Responsibilities: 

Sales

  • Focus on online strategy to drive sales and increase brand loyalty
  • Upselling/cross-selling additional products into the existing customer base using online platforms
  • Identify online partnerships (including affiliates) which drive traffic and sales to the business
  • Writing, producing and ensuring the effective delivery of integrated on-line social media plans
  • Ensuring the online brand message comes across strongly and professional across all online channels
  • Present creative on-line initiatives for brand awareness and monitor competitor trends and performance in

The online space

  • Verifies all advertising for the company in digital channels is in alignment with brand voice
  • Skilled in search engine marketing (SEM) and search engine optimisation (SEO)
Required profile for job ad : 1-grid Senior Paid On-Line Marketing Specialist

Minimum Requirements:

  • Post matric qualification relating to the field (on-line marketing, sales, communications, media, and specifically social media)
  • 5 + years’ hands on experience in on-line Marketing and Sales strategies with proven results  
  • Experience in the web hosting industry shall be advantageous but is not essential
  • Ability to work within an allocated budget and has a strong financial acumen 
  • Experience in networking and building strategic on-line, revenue-generating relationships with online partners
  • Extensive experience Social media development strategies and traction, digital PR, influencer campaigns etc.

Key Competencies:

  • Intimate understanding of digital and emerging marketing channels.
  • Excellent communication skills
  • Ability to think creatively and innovatively
  • Budget-management skills and proficiency
  • Professional judgment and discretion that comes from years of experience in the field
  • High level analytical skills to forecast and identify trends and challenges
  • Identify performance targets, project milestones and resource needs
  • Monitor overall performance of paid search efforts and report key indicators with regards to online campaigns
  • High level ownership and maintenance of online campaign reporting and metrics
  • Ongoing investigation of trends and implementation of effective SEO best practices
  • Participate and work together in designing and implementing effective A/B testing
  • Generate strong leads through online sources
  • Ensure that the company’s on-line brand image and message is consistent and impactful on all on line

Platforms/communities

  • Manage and lead ongoing management of all digital touchpoints
  • Strategic use of social media channels to effectively promote and build brand
Job criteria for job ad : 1-grid Senior Paid On-Line Marketing Specialist
Job category :
IT, new technologies
Marketing, communication
Sales
Industries :
Call centers, hotlines
IT, software engineering, Internet
Employment type :
Permanent contract
Region :
Windhoek - Khomas
City : Namibia
Experience level :
5 to 10 years
Educational level :
Bachelor
Number of Position(s) : 1

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